THE STORY BEHIND THE HODAG LICKING STICK SYSTEM

AN ACCIDENT TURNED EXPERIMENT

The Licking Stick

As is true with so many products, the idea behind the Licking Stick concept started in a very similar way, accidentally. From what appeared to be just one tough sapling that somehow survived the clearing, tilling and disking of a new secluded foodplot came the concept of tapping into the whitetails overwhelming sense of curiosity as well as conditioning individual deer to use and re-use a specific location as a communal scenting post.

THE SAPLING THAT REFUSED TO GIVE UP

As mentioned before, the first real Licking Stick happened to be a persistent sapling that just refused to be disked under in a freshly cleared 1/8 acre hunting plot. After prepping and seeding the area the plot began to come in lush and full, except for an approximately 3 foot diameter area around that little tree.  After looking closely at that little tree we noticed the number of tracks showing in the bare ground that just wouldn’t seem to grow. Curiosity got the better of us and we had to find out why these deer were so interested in that spot. After a few days, the trail cam pictures told us the whole story. The deer using that food plot were making regular visits to that specific sapling, in fact it seemed that most of the deer using that hunting plot were not only visiting the sapling but they seemed to be using the sapling similar to the way a buck would use a licking branch while rutting. The interesting thing was that the activity wasn’t limited to bucks, instead it involved mature bucks, young bucks, does, and fawns and the traditional rutting time period was still months away.

TAKING FULL ADVANTAGE OF A WHITETAIL’S VISUAL CURIOUSITY

And from this discovery came the concept of our Licking Stick System, a product that allows the hunter to take advantage of the whitetails tendencies of visual curiosity and the natural use of glandular secretions and scent marking. The Licking Stick allows the hunter to place an initial visual marker in the selected location whether it be a food plot, field edge, or logging trail. The Licking Stick provides the visual attraction and the selected tree sprayed with the Licking Stick scent starts the natural process of whitetails distributing chemical signals or pheromones conveying information of social significance.

WHY DO DEER USE THE LICKING STICK SO CONSISTENTLY?

ATTRACTION & ESTABLISHING DOMINANCE

The Licking Stick

So, why do these deer seem to use the Licking Stick so consistently? Although we are not 100% sure, we believe there may be an early establishment of dominance taking place. We also believe it is simply as a means of the deer keeping tabs of the other members of there immediate herd or community. We know that deer are using “licking branches” or communal scent posts naturally year-round, we just aren’t always in the woods to witness it. We also believe that if we can condition deer to use these communal scent posts in specific locations we will in turn increase our chances of putting a shooter buck within range when faced with limited tree stand location options, predominant winds in relation to deer entry and exit trails and on small hunting plots and when those last few minutes of shooting light light fall and you need that extra few yards to be in range.

NO PRODUCTS ARE 100%, BUT WE’RE CLOSE…

There are no products out there that are 100%, but many that can help increase the hunters chances. The Licking Stick is one that will without question allow for you to maximize your scouting efforts while minimizing your scouting impacts. You will maximize your trail camera’s performance while minimizing your time spent in the woods. Inventory…Pattern…Hunt.